Turquality Market Research
We provide solutions through the research studies we conduct in domestic and target markets, which are supplementary elements of Turquality processes.
TURQUALITY is the first and only state-sponsored branding program designed for our companies that hold the competitive advantage of our country and that are active in product groups with branding potential to become a global player in international markets with their own brands by ensuring their administrative know-how building, institutionalization and development in all processes from manufacturing to marketing and from sales to post-sales services and to create and solidify a positive Turkish product image via these brands.
Within the framework of the Turquality program, companies act with the missions to create domestic locomotives from Turkish brands, strengthen brand power and corporate infrastructure of companies, and create internal brand recognition and brand awareness.
The goals of Turquality program include giving training support for administrative units of the companies in the program, supporting these companies with strategical, operative, organizational and technologic consultancy focused on the companies’ and brands’ developments to create global Turkish brands, creating financial resources to companies with a brand potential in their adventure towards being a global brand, increasing the brand awareness of Turkish companies, organizing communication and publicity activities to create and solidify a positive Turkish product image in the abroad, and giving intelligence support to ensure Turkish companies take action by having market information.
Within the scope of Turquality, candidate companies are expected to be successful in;
- Strategic Planning and Corporate Performance Management,
- Brand Management,
- Supply Chain Management,
- Marketing,
- Customer and Trade Management,
- Product Design / Research and Development,
- Financial Development,
- Human Resources Management,
- Corporate Management
This condition shows that the Turquality program is not only an incentive but also a severe institutionalisation program.
As AGS Global, we provide solutions through the research studies we conduct in domestic and target markets, which are supplementary elements of Turquality processes.
With our research methodology we design in accordance with Turquality expectations, we provide brand recognition, brand perception, brand personality, customer satisfaction and customer segmentation services to our customers for target markets and we prepare reports that explain the market in deep.
By carefully following up with the conjuncture and regulations quickly changing in Turkey and all around the world and by applying AGS Global research methodology, we provide integrated services for our client companies.
What do you have to gain with this support?
Within a year, you may have as many reports as you wish prepared and you may purchase the research reports. Republic of Turkey Ministry of Commerce pays for 60% of these expenses up to USD 200 thousand. And this USD 200 thousand budget is automatically renewed each year for you. As AGS Global, we prepare the report support application file on your behalf. As you create activity reports for export, you may receive the most updated and extensive information on markets, target regions and industries from the most trustworthy source.
With the services AGS Global provides, you may learn potential customer contact details, market pricing of your competitors, and other conditions required for you to sell your products in a particular region.