The high competition in the industry causes low brand loyalty in consumer products.  For companies to better understand consumer needs and keep high loyalty levels, they need to be in contact with consumers as much as possible.

For a better consumer habit and loyalty information, right methods must be followed, and the pulse of the market must be measured more often.

Retail industry differs itself from other industries thanks to its unique structure. Customer demands and customer behaviours are the two of the most critical forces in determining the direction of the sector. These forces become independent from the area, and the demography people live in and become global behaviours.  

Just like in all other industries, retail industry develops along with technology. Through technology and digitalisation, consumer data became more important. In our modern day, in which customers are not content with excellent service, but demand personalised service, communication works that address personal senses are of critical importance.

Retailers, who want to internationalise their positions in their primary markets must think globally and act locally.  As AGS Global with our retail experts, we provide a global perspective in a local focus in domestic or global researches to our retailer shareholders and guide our companies.